ralph lauren goes hipster

I love you Ralph Lauren, but isn't a fashion house touting going after the hipster look a little self-defeating? Especially one known for its preppy, equestrian styles. I mean, even the ad defines the style as "found vintage pieces." Need to expand the target demographic after so many fashionistas have become recessionistas? Hipster for the lazy, perhaps? 'Cause I don't think the intended audience really will be paying $225 for paint-spattered, shredded jeans when the essence of artistic individuality is doing it yourself. I'm all for capturing vintage looks for a little extra $$, but this is pretty ridiculous.

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